Mitch Joel

Bestselling Author and Founder at Six Pixels Group

Mitch Joel

Mitch Joel's presentation helped us to see that we needed to change the paradigm of how we interacted with our customers. His ideas and insights have led us to new concepts in the development of our brands.


When brands like Google, Starbucks, Shopify and GE want to leverage technology to better connect with their consumers, they call Mitch Joel.

Mitch Joel has been called “one of North America’s leading visionaries” and the “Rock Star of Digital Marketing” by Strategy Magazine, but he is much more than that.

Mitch Joel is Founder of Six Pixels Group - an advisory, investing and content producing company that is focused on commerce and innovation (although he prefers the title, "Media Hacker"). Prior to Six Pixels Group, Mitch spent close to two decades building, running and (eventually) selling his business. He was President of Mirum – a global digital marketing agency operating in 25 countries with close to 3000 employees. Mirum is owned by WPP.

He has been called a marketing and communications visionary, interactive expert and community leader. He is also an entrepreneur, author, journalist, investor, trusted advisor, and passionate speaker who connects with people worldwide by sharing his insights on business transformation and marketing innovation. He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Top 40 Under 40.

Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter and Gamble, Twitter, Unilever and every organization and association in between. Since 2005 he has given anywhere between 40-60 keynote presentation a year to small, medium and large organizations in both the B2B and B2C space all over the world. As a professional speaker, Mitch is represented by Leading Authorities in the U.S. and by Speaker's Spotlight in Canada.

Mitch is also a bestselling business book author. His first book, Six Pixels of Separation (Grand Central Publishing - Hachette Book Group in 2009), named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete (Grand Central Publishing - Hachette Book Group in 2013) was named one of the best business books of 2013 by Amazon.

Currently, he is an advisor and investor in many businesses and charitable organizations in the fields of Blockchain, artificial intelligence, smart audio/voice, fintech and martech spaces. He sits on the advisory board for Canada’s Top 40 Under 40, HubSpot’s Inbound conference, the Public Awareness & Branding Committee for Baycrest Health Sciences and more. Mitch is the former Chairman of the Board of Directors for the Canadian Marketing Association and a past executive for the National Advertising Benevolent Society. He is also a former board member of Postmedia and the Interactive Advertising Bureau of Canada. In the past, he sat on the content committee for both and the Web Analytics Association. 

Mitch is frequently called upon to be a subject matter expert for publications like Fast Company, Strategy, Forbes, The Globe & Mail and many other radio, television and print outlets. He is a columnist and journalist for the Harvard Business Review, Inc. Magazine, The Huffington Post and many other magazines and newspapers. Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.

Books by Mitch Joel

Videos featuring Mitch Joel View All

  • What is #GoodBusy?

    Mitch Joel

    It's sort of funny this idea busy vs. good busy I’ve spent the vast majority of my life as an entrepreneur diverting myself away from the activities that I know were soul draining - So for me it’s things like HR and billing and stuff like that so I partnered with, or employ people who can do the so...

  • The Spirit of Innovation

    Mitch Joel

    Finding the where with all to really execute on new ideas is a really hard. I’d be lying if I said it’s so easy – it’s really a complex thing.

  • Being Exceptional

    Mitch Joel

    Growing revenue in a world where there’s so much economic uncertainty it can be troublesome trying to connect the two - I think that economic challenges and some globalized issues are sort of our global thing that are always going to be there versus trying to figure out a new inventive ways to up-sell cro...

  • Direct Customer Relationships

    Mitch Joel

    We really only have one job in business and it’s the ability to keep our customers happy. In my book, Ctrl Alt Delete, I talk about the power of direct customer relationships.


Articles by Mitch Joel View All

  • Make Visible That Which Is Hidden

    Mitch Joel

    What does leadership look like in 2018? Are leaders still believed? Are leaders still trusted? The obvious answer is, “of course!” Just look at the health of the market, the economy and how one business, in particular, crossed the financial threshold into the trillion dollar market v...

  • Is Your Voice The Future of Marketing?

    Mitch Joel

    "Hey, Siri... let's not mess up these voice assistant ads, ok?" One of the short-term technology innovations that will cause a lot of disruption in marketing and advertising is the move from fingers, mice, keypads, clicking and more to voice commands.

  • 7 Steps To Define Your Content Center Of Excellence

    Mitch Joel

    “You’re that social media guy, right?” I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my content), my branding may vary.

  • What the Brand Is... And What It Has Become

    Mitch Joel

    "The inventor hardly knows what the invention will really be used for." That is a known turn of phrase. Still, when it comes to developing your business by leveraging mobile, technology, social media and understanding the consumer of today, it’s a whole other world.

  • The Four Outcomes of Content

    Mitch Joel

    What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? Does anyone care? If you weren’t the publisher of your content, would it be the kind of stuff that you would be interested in? The list of questions is long,...

  • The Art of The Brick

    Mitch Joel

    “What do you want to do for a living?” As a parent, this is the question that we most fantasize about. As an adult, this is the question that we often reflect on when work gets tedious or we’re simply ready for a change.

  • Welcome To The Flick Generation

    Mitch Joel

    Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms.

  • Falling Short Of Your Best

    Mitch Joel

    It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost... the ones that didn't go our way here at Twist Image. It's frustrating.

  • The Marketing Moral Compass

    Mitch Joel

    Are marketers the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there.

  • The Merits Of Reading A Book

    Mitch Joel

    What was the last book that you read? I buy new books all day. Literally. I read most of my book on my iPhone using the Kindle, iBooks or Kobo app (but, mostly Amazon’s Kindle). That seems to freak some people out, but it’s true.

  • The End Of Work-Life Balance

    Mitch Joel

    We have a problem when it comes to work-life balance. There is no such thing. This past May, I attended a conference in New York City called, Mirren New Business. It's about as niche of a conference as they come.

  • From Atoms to Bits to Atoms

    Mitch Joel

    Something amazing happened in early October of this year. A spacecraft launched from Cape Canaveral, Florida and made its way to the International Space Station carrying close to one thousand pounds of supplies.

  • Rise of The Indie Brand

    Mitch Joel

    At a recent The Art of Marketing event in Toronto, I had the pleasure of sharing the stage with luminaries like Martin Lindstrom(author of Brandwashed, Buyology, etc…), Randi Zuckerberg (former head of marketing at Facebook and sister of its founder, Mark Zuckerberg), ScooterBraun (music industry p...

  • A Life Without Technology

    Mitch Joel

    There’s no doubt that technology brings with it some scary things. The scariest of them all is the uncertainty. Human beings are creatures of habit and any introduction of anything new typically raises an eyebrow (at least) or pitchforks (more often).


Have you seen Mitch Joel speak? What did you think?