How do does cognitive computing help marketers succeed in this age of evolving expections? there are many ways cognitive technologies can help marketers. 

Your sales pitch is ready. You know all the answers to any possible question. You've even found the decision-maker, who holds all deciding power. What now? How do you speak to them? How do you know t

Marketing 101: Adopt a customer mindset. Of course its is easier said than done, but Ann Handley shares one simple way to adopt it.

Workplace Drama. Nobody likes it. It kills morale, divides teams, and drains profits. Addressing these concerns and channeling them can start right away, even at your next meeting.

For companies like LEGO, over-relying on big data can push a firm to the edge of bankcruptcy. Slowly, businesses have realized that big data has the potential to overlook the most important aspects o

The Art of Leadership for Women came to Toronto on June 13, 2017. This summarizes the presentations of the day featuring Michelle Moore, Susan David, Brigid Schulte, Diana Nyad and Valerie Jarrett.&n

Refusing to listen to the sports scientists, nutritionists, marine biologists, marathon swimmers, endurance athletes, and even her own fans, Diana Nyad achieved the impossible by swimming from Cuba t

Many small businesses don't know their own competitive advantage, until they hear it right from their happy customer's mouth. Seeking feedback from customers is an effective way to grow your business

Men who don't take vacations are 30% more likely to have heart attacks. For women, that increased risk goes up to 50%. The culture of a 24/7 workplace is at an all time high, so how does achieve a wo

Competing in today's new normal requires companies to break the confines of a traditional organization by selecting the right talent, engaging them in the right way, and investing sufficient energy t

The Art of Marketing conference came to Toronto on June 14th featuring five incredible though leaders. Here are the Key takeaways from the funny yet insightful presentation by Avinash Kaushik

For many brands, the struggle lies in developing mobile experiences that are equal to their website. What should they do? Sit out mobile and wait for Virtual Reality? When developing businesses to le

How do you ensure you remain in the top echelon instead of the bottom? You refine key selling skills. Effective sales people have the selling skills needed to sell faster and better. These all-import

Before consulting a salesperson on a purchase, customers research long and hard, giving them the power. Why cant this be an advantage for salespeople? When a person is ready to make a deal, salespeop

What is the current problem with Social media and businesses? Complaints are NEVER answered. If you want to retain customers with great customer service & experience, you cannot just be fast, you