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Why You Want to Sell from the Friend Zone
So to build a strong relationship you have to get into something that I call “friend category.†From what I believe and what I’ve experienced and what science tells me is that there are about four categories that...
Volume 7
Content with a high degree of both educational and entertainment value is known as edutainment. It is our belief that it is the fine balance of both that triggers change and creates the largest impact for both...
Jenn Lofgren
Jenn Lofgren is a leadership and executive coach passionate about developing inspirational leaders and daring entrepreneurs worth following. She asks the right questions at the right time and inspires clients to own...
Vulnerability and Courage in Calgary’s C-suite
It’s a tattered and overworked analogy, but it’s also necessarily true: Calgary is in for a bit of house cleaning. Maybe not a complete spring clean, but certainly a thorough going over with the dust cloth and a...
A View on Winging It
What does it take to be a great leader? It’s a question I get asked often, along with, “What’s it really like to work with all those men?†Younger women especially are curious about my role and how I got to where I am...
How to Create a Safe Place to Sell
So often when you want to build a really strong relationship you’ve got to get data from that client or perspective client that is more intimate so it’s trickier to get that data. They’re going to be more reserved...
It's Enough to Begin: First Steps
The most important step in creating a habit is the first step. All those old sayings are really true. Well begun is half done. Don’t get it perfect, get it going. A journey of a thousand miles begins with a single step....
Deal with the Emotions on Your Team
Our attempts to keep emotions out of the boardroom are making us less effective. Understanding how your organization’s salesfocused staff can visually communicate trust to their customers and prospects—with the best...
Are You Really Entrepreneur Material?
I’m more stressed about a 15 minute meeting of firing a junior level employee than making eight million dollar decisions. The processes at some moment while sleeping or day-dreaming or taking a shower or walking through...
Welcome To The Flick Generation
Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other...
Turning Back Time
Facebook recently wrapped up a promotion tour designed to lure U.S. publishers to deliver their news feeds to Facebook. Since Facebook’s 1.4 billion users give it the world’s biggest platform, this move, if successful,...
Key Imperatives for the Next Generation of Women Business Leaders
Key Imperatives for the Next Generation of Women Business Leaders Canadian organizations of all sizes, in the public and private sectors alike, need successful women to serve as role models that inspire...
Are you Passionate and Confident Enough to Deliver?
I think the best lesson is, work hard. There are no short cuts. It is hard, hard work. But it’s a lot easier if you’re doing something you really love, than something you loath. So find something you’re that you’re...
Are you Risky Enough to be an Entrepreneur?
How do I know what risks to take? One, I go with my gut intuition, it’s treated me well, it’s my natural talent. It’s like, “how do you know how to sing well, or shoot a basketball?†It comes to me. I do feel it. I...
Why Your Great Ideas Keep Getting Turned Down: And How to Fix It
There is a common misconception about great ideas, whether it be new products or new pitches. Often when presenting the new idea to the world, it is too easy to believe that the world will adopt it on merit alone. We...
Shiny Object Syndrome
Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises to be the next big idea in marketing. We sometimes get so enamored...
Why Risk and Failure Help You Progress
It’s about understanding and weighing them. As you would any decision, business, and this is the thing, this is the thing I can’t help but think about when I think about risk and entrepreneurship or starting a business...
What Should You Do With Your Other Skills?
I would encourage them to challenge their employees and challenge their team members and issue an invitation and encourage them to be part of something. I really think when we incorporate a mission and we say, “Here’s...
The Four Outcomes of Content
What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? Does anyone care? If you weren’t the publisher of your content, would it be the...