One of the struggles of a communicator is the internal pressures of what is being demanded that you convey. You’ve got your boss saying...
Customer engagement is something that’s certainly an important factor. A lot of people think in terms of, when we talk about things...
The first thing to consider in your marketing is strategy. A lot of people say that and a lot of people get that, but it’s amazing how few...
The art of marketing is when you have empathy for the audience that you’re talking to. It’s part art, but I think it’s actually part science...
With the advent of the mobile device being something that’s in everybody’s pocket, one of the things that we wanted to tap into was...
Shiny New Object Syndrome. It’s hard to resist. We, as businesspeople, often focus on the newest things, the latest and the greatest...
I think when you say “the art of marketing” and then combating it with the science of marketing is that it’s a little bit of both. The science...
What I think is the art of marketing today is really a combination of things. I think it used to be how we stand out from the crowd and...
We all like to play. You could find yourself walking down a sidewalk and counting how many lines you don’t step on. It’s a part...
I created Duct Tape Marketing really as a way to solve my greatest frustration. I was going and working with small business owners as a...
Now the second book actually has the word awesome in it because I use it so much in my life and in my talks and my business so it’s the...
To be a leader in a marketing organization really hasn’t changed. Great leaders create a group of individuals around them that know that...
The rewards that have been the most effective are actuallyvirtual instant gratification rewards. These are things like content downloads...
I think maybe more customers have the ability to come and go and find information about organizations. To find out who’s good and who’s bad and all...
HOW DO WE KNOW IF OUR MARKETING IS WORKING FOR US? This is a question many marketers struggle to answer for themselves, and for their Chief...
