Martin Lindstrom

New York Times Bestselling Author of Buyology, Brandsense, Brandwashed & Recipient of TIME Magazine’s “World’s 100 Most Influential People”

Martin Lindstrom

Lindstrom... has an original, inquisitive mind... a fascinating look at how consumers perceive logos, ads, commercials, brands, and products.


True story. When he was a kid growing up in Denmark, young Martin had but one thought in his life: LEGO. He handbuilt and slept on a LEGO bed. The family garden became his very own LEGOLAND creation, attracting visitors from near and afar (including the lawyers from LEGO).

At this time, aged 12, LEGO installed Lindstrom onto their advisory board. And then, of all the children in the world - they gave him the very first green brick in the collection.

You're guessing this is what got Martin started in the crazy world of branding, marketing and all things advertising... and you'd be right!

Fast forward 3 decades later. Recipientof TIME Magazine's "World's 100 Most Influential People". As an author, speaker, and advisor on brands and brand building, Martin Lindstrom has carved out an entirely unique niche as a global expert and pioneer in the related fields of consumer psychology, marketing, brands, and neuro-scientific research.

He is the author of several New York Times and Wall Street Journal bestselling books including: Buyology - Truth and Lies About Why We Buy, Brandsense, Brandwashed plus 3 other major bestsellers on brands and marketing.

Lindstrom offers a uniquely global overview of branding and marketing. He is a pathfinder in the world of marketing and is on the road 300 days annually, working with and advising top executives of McDonald's Corporation, Procter & Gamble, Nestle, Microsoft Corporation, The Walt Disney Company, RedBull, GlaxoSmithKline, PepsiCo, amongst others. His annual personal global audience is estimated at over a million people.

Martin is the anchor and producer behind NBC's hugely popular TV show; 'Main Street Makeover' and 'Marketing Mind Games' on TODAY, is a columnist for Fast Company and TIME - and continues to feature in the Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg Businessweek, The Washington Post, USA Today, and numerous other publications and television channels.

Books by Martin Lindstrom

Videos featuring Martin Lindstrom View All

  • Should Your CIO/CMO be in Charge?

    Martin Lindstrom

    I actually think that the Chief Information Officer, in principle should or could be in charge but I don’t think it’s going to happen because they do sit in isolation. In fact, what I do think is so ironic is none of those three different titles were probably in charge.

  • The Issue of Privacy and How to Handle It

    Martin Lindstrom

    So let’s take a look at this topic from two angles. First, from the consumer angle. I hate to tell you that every trace you leave behind you will not just be there, it will stay there forever for your entire life. And I think we tend to forget about that.

  • Why You Need a Secret Side Project at Work

    Martin Lindstrom

    Well my principle is to do something which is not illegal. I basically would do my daily routine as everyone would ask me to do but then I would have a pocket of innovation going on which I wouldn’t tell people about.

  • How Science can Influence Your Creativity

    Martin Lindstrom

    The difference between art and science is really that art is based on science, in my opinion. The science is creating the foundation of insight which may or may not see it in a very secret light about where this brand has to go.

  • Is Your Customers' Experience Designed Ethically?

    Martin Lindstrom

    For me, privacy is a huge issue and the reason why I wrote Brandwashed back in the day is because I was and still am very concerned about it for many reasons. First of all, I’m a consumer so I don’t want to be cheated in a bad way.


Articles by Martin Lindstrom View All

Have you seen Martin Lindstrom speak? What did you think?