John Jantsch

Wall Street Journal Bestselling Author, Duct Tape Selling, Duct Tape Marketing, The Commitment Engine & The Referral Engine

John Jantsch

Duct Tape Selling explores several counterintuitive routes to sales success, but it starts with the most important skill of all: listening. If we want to move others - with our ideas, our products, our services, or even ourselves - we have to slow down and understand what our counterparts are saying. And if you listen to John Jantsch you'll learn the attitudes and abilities required to master the new world of sales.

Daniel H. Pink,
Author of To Sell Is Human & Drive

John Jantsch is a marketing consultant, speaker and bestselling author Duct Tape Marketing, The Commitment Engine and The Referral Engine.

Jantsch is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.

His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.

Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.

His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.

Books by John Jantsch

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  • What is #GoodBusy?

    John Jantsch

    I think it is really easy to be very, very busy so how do you define good busy from just busy, busy because there’s always that loud, squeaky wheel that’s going to be going after you - your email, your phone all the things that wanna interrupt your day and what you have to decide first and foremost...

  • How To Focus On Providing Value

    John Jantsch

    Revenue is always going to be a challenge and so if that’s one of those things that does in fact keep small business owners up at night you have to really let go to some extent of all those things that will eat you alive and you have to stay focused on all things that matter - you have to sh...

  • Audience Development

    John Jantsch

    I think this idea of audience development is kind of new in some ways. For many, many years marketers have tried to build a community or get email subscribers and all the kinds of things about building a list and building people that are paying attention to their message so that they could sell to them.

  • Measuring Customer Engagement

    John Jantsch

    Customer engagement is something that’s certainly an important factor. A lot of people think in terms of, when we talk about things like audience development, how many followers do we have, and how many fans do we have, people get really caught up in the metric of the total community.

  • Targeted & Focused Marketing

    John Jantsch

    What I think is the art of marketing today is really a combination of things. I think it used to be how we stand out from the crowd and how we differentiate our business and then how we communicate those differentiations and put ourselves out there in all these places.

  • Duct Tape Marketing

    John Jantsch

    I created Duct Tape Marketing really as a way to solve my greatest frustration. I was going and working with small business owners as a marketer and I’d walk in and say “I do marketing.

  • Happy Customers are Your Best Marketing Resource

    John Jantsch

    I think maybe more customers have the ability to come and go and find information about organizations. To find out who’s good and who’s bad and all the things that this kind of soup of social media and online engagement has really created.

  • Keeping Yourself Productive

    John Jantsch

    I think the best decision I made that really helped my productivity is that I now take a day out of every week, some days in fact two days out of every week and I call those my focus days.

  • Prioritizing Your Ideas

    John Jantsch

    You know what keeps a lot of entrepreneurs up at night? That back constant grind of ideas I’m convinced that most entrepreneurs are ADD at some fashion and we can’t turn the brain if we can’t stop thinking about - let’s do this, what if we did that, the next new idea back to get bo...

  • Continuing To Learn

    John Jantsch

    I think it’s so important to continue your learning really throughout your career, certainly even throughout your life, because the world we’re living in - the one we live in today - is going to be different tomorrow, and the next day and the next day.


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