Search Results

Carrie Millen

Author

As the Director of Professional Development for the Canadian Professional Sales Association (CPSA), Carrie Millen is changing the face of sales in Canada. In addition to managing all training programs for Sales...

Vice President Joe Biden

Speaker

As a senator from Delaware for 36 years, Biden was a leading architect of domestic policy on some of the most pressing issues facing the country. Then-Senator Biden served as chairman or ranking member of the Senate...

Dr. Tasha Eurich

Speaker

Dr. Tasha Eurich is an organizational psychologist, researcher, and New York Times bestselling author. As a third generation entrepreneur, she grew up seeing the powerful influence company leaders had, on both their...

Welby Altidor

Speaker

As Executive Creative Director of Creations at Cirque du Soleil, one of the worldâs most creative companies, Welby Altidor seconded the companyâs Creative Guide in overseeing the development of a portfolio of Cirqueâs...

Robert Richman

Speaker

Robert Richman is a culture strategist and was the co-creator of Zappos Insights, an innovative program focused on educating companies on the secrets behind Zapposâ amazing employee culture. Robert built Zappos...

Why Haters Are Your Most Important Customers

Article

Negativity and complaints cost time, money and credibility. And as damaging as that can be, the rise of customer complaints can actually serve as a service multiplier. One of the most overlooked benefits of hugging your...

5 Critical Selling Skills

Article

Sales is tough. Even though there are over 22 million sales professionals in the United States and Canada Alone, only 10% will actually deliver ROI while 40% will miss quota. Very few sales people actually have what it...

Three Ways in Which Cognitive is Transforming Marketing

Article

This is one of Gartnerâs top 10 strategic predictions for 2017 (http://ibm.biz/gartnertop10-aom) and beyond and by far the most striking one. No doubt, this coming revolution in cognitive computing will affect all...

Finding the Elusive Decision Maker. Then What?

Article

Finding the real decision maker may be one of the largest barriers to a sale in existence. Itâs second to one other barrier: âœOnce I find the decision maker, what do I say?â Finding the decision maker and speaking with...

The Grey Zone of Small and Big Data

Article

Is it possible to encapsulate the mood of an entire nation, using just one tiny icon? If youâve ever been to Russia, youâll know that smiling isnât an everyday phenomenon. In fact, youâd be rather lucky if you met...

Top 5 Lessons: The Art of Leadership for Women

Article

The Art of Leadership for Women conference came to Toronto on June 15, 2016 featuring six incredible throught leaders. Here are the key takeaways from Dr. Anne-Marie Slaughter's talk. 1. Care is as Important as...

Conference Summary: The Art of Marketing - Toronto 2017

Event Review

On Monday, April 3rd 2017, more than 1,000 marketing leaders from across Canada gathered in Toronto to be a part of The Art of Marketing. This year's lineup included Ann Handley, Jonah Berger, Terry O'Reilly, Ron Tite,...

Conference Summary: The Art of Leadership For Women - Toronto 2017

Event Review

On Tuesday, June 13th , 2017, more than 1,800 leaders from across Canada gathered in Toronto to be a part of The Art of Leadership for Women. This year's lineup included Michelle Moore, Brigid Schulte, Susan David,...

Top 5 Lessons: The Art of Marketing

Article

1. Stop Shoving People Down the Marketing Funnel The marketing funnel is an outdated framework to guide decision making, but we canât expect our customers to follow a specific path down the âœfunnelâ. Consider the See,...

Top 4 Lessons: The Art of Sales

Article

1. Train Yourself to Think Differently Instead of trying to multitask all the time like everyone else, try establishing a contemplative routine. Thinking more deeply about your goals and priorities allows you to zone in...

4 Resources and Tools Your Team Needs to Thrive

Article

The past 15 years have brought about a lot of change in the technology world. Flashback to the year 2000: a tablet was a piece of stone and birds were the only things that tweeted. Itâs not just technology that has...

Zeynop Tolon

Author

Currently residing in Pittsburgh, prior to her current role in IBM Customer Engagement, Zeynop Tolon served at at IBM in the Market Development and Insights organization for 5 years. Before IBM, Zeynep was an analyst at...

The Beauty of Discomfort: How What We Avoid Is What We Need - Amanda Lang

Book

Why do some people drive change while others are blindsided by it? Why are some people able to adapt and thrive? How can we make change easier? Truly successful people donât merely tolerate discomfortâthey embrace it...

The Power Of Why - Amanda Lang

Book

The national bestseller, now in paperback! The urge to question is natural for small children-just ask any parent. But few of us are aware that it is also one of the most vital tools for success. In The Power of...

Use This Theatre Technique to Improve Your Next Meeting

Article

The IT guy thinks you donât like him. The marketing director complains that the sales director doesnât return her emails. Someone anonymously posts a snide note in the office kitchen about fridge etiquette. Nobody likes...