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I Know How She Does It - Laura Vanderkam
Everyone has an opinion, anecdote, or horror story about women and work. Now the acclaimed author of What the Most Successful People Do Before Breakfast shows how real working women with families are actually making the...
Conference Summary: The Art of Marketing - Toronto 2017
On Monday, April 3rd 2017, more than 1,000 marketing leaders from across Canada gathered in Toronto to be a part of The Art of Marketing. This year's lineup included Ann Handley, Jonah Berger, Terry O'Reilly, Ron Tite,...
Laura Vanderkam
Laura Vanderkam is the author of I Know How She Does It: How Successful Women Make the Most of Their Time. Based on a time diary study of 1001 days in the lives of professional women and their families, this book takes...
Rona Ambrose
The Honourable Rona Ambrose is a dynamic national leader, a champion for the rights of women and girls, the former Leader of Canada’s Official Opposition in the House of Commons, and the former leader of the...
Vice President Joe Biden
As a senator from Delaware for 36 years, Biden was a leading architect of domestic policy on some of the most pressing issues facing the country. Then-Senator Biden served as chairman or ranking member of the Senate...
Dr. Tasha Eurich
Dr. Tasha Eurich is an organizational psychologist, researcher, and New York Times bestselling author. As a third generation entrepreneur, she grew up seeing the powerful influence company leaders had, on both their...
Welby Altidor
As Executive Creative Director of Creations at Cirque du Soleil, one of the world’s most creative companies, Welby Altidor seconded the company’s Creative Guide in overseeing the development of a portfolio of Cirque’s...
Robert Richman
Robert Richman is a culture strategist and was the co-creator of Zappos Insights, an innovative program focused on educating companies on the secrets behind Zappos’ amazing employee culture. Robert built Zappos...
Why Haters Are Your Most Important Customers
Negativity and complaints cost time, money and credibility. And as damaging as that can be, the rise of customer complaints can actually serve as a service multiplier. One of the most overlooked benefits of hugging your...
5 Critical Selling Skills
Sales is tough. Even though there are over 22 million sales professionals in the United States and Canada Alone, only 10% will actually deliver ROI while 40% will miss quota. Very few sales people actually have what it...
Three Ways in Which Cognitive is Transforming Marketing
This is one of Gartner’s top 10 strategic predictions for 2017 (http://ibm.biz/gartnertop10-aom) and beyond and by far the most striking one. No doubt, this coming revolution in cognitive computing will affect all...
Finding the Elusive Decision Maker. Then What?
Finding the real decision maker may be one of the largest barriers to a sale in existence. It’s second to one other barrier: “Once I find the decision maker, what do I say?†Finding the decision maker and speaking with...
The Grey Zone of Small and Big Data
Is it possible to encapsulate the mood of an entire nation, using just one tiny icon? If you’ve ever been to Russia, you’ll know that smiling isn’t an everyday phenomenon. In fact, you’d be rather lucky if you met...
From Our Stage - Insights from Dr. Anne-Marie Slaughter
The Art of Leadership Women conference came to Toronto on June 15, 2016 featuring six incredible throught leaders. Here are the key takeaways from Dr. Anne-Marie Slaughter's talk. 1. Care is as Important as Breadwinning...
The Power Of Why - Amanda Lang
The national bestseller, now in paperback! The urge to question is natural for small children-just ask any parent. But few of us are aware that it is also one of the most vital tools for success. In The Power of...
So Why Are We Still So Stressed Out?
Tara Oakman knows what it’s like to work in a high stress, adrenaline-fueled, always-on 21st century workplace. A few years back, she was up against tough deadlines, intense public scrutiny, and the pressure of creating...
From Our Stage - Insights from Avinash Kaushik
The Art of Marketing conference came to Toronto on June 14th featuring five incredible though leaders. Here are the Key takeaways from the funny yet insightful presentation by Avinash Kaushik. 1. Stop Shoving People...
The Crazy Simple Way For Marketing to Adopt a Customer Mindset
Marketing personas? Check. Customer data? Check. Strategy? Check. Deep understanding of your product or service and the problem it solves? Yep. Empathy for the customer? You've got that, too. You're armed with all of...
The Beauty of Discomfort: How What We Avoid Is What We Need - Amanda Lang
Why do some people drive change while others are blindsided by it? Why are some people able to adapt and thrive? How can we make change easier? Truly successful people don’t merely tolerate discomfort—they embrace it...
Zeynop Tolon
Currently residing in Pittsburgh, prior to her current role in IBM Customer Engagement, Zeynop Tolon served at at IBM in the Market Development and Insights organization for 5 years. Before IBM, Zeynep was an analyst at...