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Marketers all want to generate word-of-mouth. But we sometimes forget that this inherently means giving up control.�� We need to remember that advocates are every bit a part of the marketing team as the marketers...

Most of us fight the daily whack-a-mole war on email and try to split our time judiciously between multiple devices and infinite amounts of digital content. There is no shortage of it. The result? Scarcity of...

There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops. On July 12, 2011,��Lady Gaga���s private jet touched down on...

Want to know why things go viral? I have a secret for you. It���s not luck. From the Harlem Shake to Rutgers basketball coach abusing his players, hardly a week goes by without some video or news story going viral. And...

Doug Stephens the CEO of Retail Prophet and of the world���s foremost retail industry futurists. His clients include Walmart, Home Depot, Disney, Intel, WestJet, Citibank, Razorfish and Air Miles. Doug is the author of...

The pain your business might be feeling at the moment isn���t just a hangover from the worst recession on record. Frankly, that would be a piece of cake compared to what we���re going through. In fact, what���s really...

Not long ago I was on a flight from Las Vegas when I overheard a fascinating conversation. The flight attendant who had welcomed us on board was energetic and upbeat, a true ambassador for the airline. He was so...

Rob Adams is the General Manager of Microsoft Dynamics (Canada), responsible for Sales, Partner and Marketing strategy. In his previous role, Rob acted as Sales Director for Dynamics in the United States; he has been...

How did homemade donuts lead to a passion for innovative marketing and customer engagement technology? Well, that���s a tasty little tale. In 2000, I was fresh out of the University of Las Vegas, and much to my parents���...

The headline of this post may seem a bit odd since everyone knows what content marketing is. I mean, it���s all we���ve been talking about for the last few years. It started with rallying cries like ���content is king��� and...

Jennifer Dunn is Mediative���s Senior Product Manager of Display Advertising. With a close eye on the ever-evolving digital landscape, Jennifer is constantly researching and testing innovative technologies to enable large...

Canadians love their smartphones. 33% of us have one and we don���t leave home without it. With 79% of Canadian smartphone users unable to leave their homes without their devices and 60% having used their smartphone to...

Dan Roam is the author of the international bestseller, "The Back of the Napkin: Solving Problems and Selling Ideas with Pictures," which was named the innovation and creativity book of the year by Fast...

Daniel H. Pink is the author of five provocative books about the changing world of work, including the long-running New York Times bestseller, A Whole New Mind, and the #1 New York Times bestseller, Drive. His books...

#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Driveand A Whole New Mindcomes a surprising--and surprisingly useful--new...

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships...

Networking doesn’t have to be that frenzied old-school game of calendars packed with stuffy power lunches and sterile evenings at community business gatherings. We’ve entered a new era, one in which shifting...

A bold new way to tackle tough business problems���even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen....

Don���t Get Arrogant Approaching the Sochi 2014 Olympic games the Canadian women���s hockey team having previously won three gold medals were the chosen favourite to win a fourth when the games began. An outsider may assume...

NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era��Technology has revolutionized the very idea and nature of...