Search Results
Preach To The Choir
In marketing, one size does not fit all. One size fits none. Many brands try to be all things to all people. General Mills CMO Mark Addicks once commented that too many brands were targeted to “women, ages 18-49, with a...
The 4 Terms of The Leadership Contract
An employment contract once existed between employees and organizations: you get a job, perform well, remain loyal, and the organization takes care of you until you retire. But there’s also a leadership contract with...
Time Management - What’s the Real Issue?
You can’t manage time. Time just is. You don’t mismanage five minutes and wind up with four, or six. So what is this thing that has been mislabeled for so many years, and why did it get an inappropriate name? Time...
David Corey
A Canadian trainer and coach who specializes in leadership development using the EQ-i 2.0 and...
Selecting and Developing Leaders with Emotional Intelligence
Why are there not more leaders who inspire us, motivate us and make us feel like we can achieve great things? Why are there not more leaders who, when we are with them, we feel a sense of self-confidence, self-worth,...
Volume 6
A frequent speaker at The Art Of, Gary Vaynerchuk has identified that although content is extremely important, context is what makes it matter. Our team at The Art Of believes that ‘our’ king is customer experience. If...
The Startup World’s Big Miss
Over the last 5 years, we’ve seen the release of a stream of books like Eric Ries’ The Lean Startup that do a wonderful job of systematizing a near-maniacal focus on the customer. Especially assumptions about the...
ADP Canada
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Dear Creatives: Marketing Is Your Job
In an interview, the novelist Ian McEwan once complained light-heartedly about what it was like to go out and market a book after spending all the time creating it: “I feel like the wretched employee of my former self....
The End Of Work-Life Balance
We have a problem when it comes to work-life balance. There is no such thing. This past May, I attended a conference in New York City called, Mirren New Business. It's about as niche of a conference as they come. This...
How to Work One Hour a Day While Maintaining a Thriving Business
Do you run a small business? Or does your small business run you? As an entrepreneur, there are an unlimited number of things we could do in order to grow or improve our businesses. It is easy to keep 100 hours a week....
What Is The Dreaming Room?
There is so much talk about technology, about the expansion of our reach, about smart phones and smart tools. And yet, all the while that more billions of us are able through tools we’ve now got available to us to do...
The Marketing Moral Compass
Are marketers the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated...
The Connection Between Vulnerability and Innovation
Dr. Ijad Madisch kept getting ‘stuck’ in his experiments. Madisch, a Harvard-trained virologist with a PhD, wasn’t failing as much as sensing inefficiency. “For most scientific researchers, time has the highest value,...
The 3 Things All Humans Crave - And How To Motivate Anyone, Anytime, Anywhere
Maslow was right. As you probably know, once we have food and shelter, but before we can seek self-actualization—the Smart State—we must feel safety, belonging and mattering. Without these three essential keys a person...
Matthew Dixon
Matt Dixon, an executive director of strategic research at CEB, has an unrelenting drive to find the answers to questions senior executives often take for granted. For more than 15 years, Matt has worked to uncover the...
Porter Gale
Porter Gale is a marketing expert with over 20 years of experience working in branding, social media, advertising and filmmaking. Her first book, Your Network Is Your Net Worth will be published by Atria Books, a...
Looptail: How One Company Changed the World by Reinventing Business
When I started G Adventures in 1990, the travel industry looked quite different than it does now. “Packaged†experiences were the norm and travel companies went out of their way to ensure that westerners would be...
Review: The Art of Marketing - Vancouver 2013
Follow our speakers for The Art of Marketing #Vancouver @AriannaHuff @ScooterBraun @J1Berger @MethodGuy @JohnGerzema @TomFishburne #TheArtOf September 17, 2013 The Art of Marketing, presented by Microsoft...
The Outsider Challenge
After an extensive search, a private Calgary-based oil and gas manufacturing company hired an outside CEO to take over from its founder, who was retiring. The outsider seemed to have all the prerequisites for success:...
