Rob Adams is the General Manager of Microsoft Dynamics (Canada), responsible for Sales, Partner and Marketing strategy. In his previous role, Rob acted as Sales Director for Dynamics in the United States; he has been with the business group for eight years. Rob has a passion for making a difference in everything he does, which he extends through his business relationships by working to create true value for his customers. Outside of work, Rob loves to travel. He has also been a Big Brothers mentor for the past six years.