I think the key to being remarkable is first understand your idea: what are you selling in the first place? What is that thing? What’s the key aspect...

Want to know why things go viral?  I have a secret for you.  It’s not luck. From the Harlem Shake to Rutgers basketball coach abusing his players, hardly a...

The most influential marketing campaign that I’ve seen was one of the great unsung marketing campaigns of the 80s which was the campaign...

Is personal quantification the next evolution of the Big Data revolution? And is our addiction to analytics leading us astray? Three weeks ago, at...

It’s interesting to think about marketing as an art. And I do agree that there’s a good bit of art to it – some creativity, but there’s also a lot of science. We don’t..

So let’s take a look at this topic from two angles. First, from the consumer angle. I hate to tell you that every trace you leave behind you will not just...

I actually think that the Chief Information Officer, in principle should or could be in charge but I don’t think it’s going to happen because they do sit in isolation. In fact, what...

We kicked off our sold out event in Toronto on June 5th with Biz Stone, Seth Godin, Jonah Berger, Charles Duhigg and David Usher at the Metro Toronto...

One of our proudest innovations is our laundry detergent. Laundry is a really, really challenging category. It’s essentially dominated by a handful...

The Art of Marketing has dramatically changed ever since social media has become so dominant in marketing and now it’s very hard to distinguish...

Walmart might move in down the street and under-price you, but they can't take away your story. The stories of three small businesses might help you...

To be a leader in a marketing organization really hasn’t changed. Great leaders create a group of individuals around them that know that...

More doesn't scale forever. Why are we so bad at engaging with this obvious truth? In Malcolm's new book, he points out that our expectation is that...

Now the second book actually has the word awesome in it because I use it so much in my life and in my talks and my business so it’s the...

Over the years I have tried many methods for growing my business. I’ve hired internet marketing firms to implement direct marketing programs or improve...