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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place...

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Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In...

In business there are always unique individual achievers, but pull down the veil and you'll often find someone alongside them. Using his own collaboration with Frank Wells at Disney as a launching point for examining...

In 1964, NBC clerk Michael Eisner made $65 a week. Though he only took one business course in his life--accounting--he did have a head for business: as CEO of Disney, he earned over half a billion bucks in 1997. Though...

The new edition of the bestselling business development guide"Book Yourself Solid, Second Edition" reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much...

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in "The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the...

Michael is currently the leader of the Think Big Revolution, an online social networking community fast approaching 50,000 members. This manifesto is the product of thousands of people who have come together and shared...

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence...

"Influence: Science and Practice" is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style...

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For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership advisers in the world....

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What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted,...

Do you have a career worth loving? Do you want to become the most powerful, valuable, fulfilled version of yourself? If so, you're a careerist. Advertising and entrepreneurial rockstar Sally Hogshead reveals 100 Radical...

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Stop marketing. Start UnMarketing.No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would...

"The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about." In bestsellers...