Shiny Object Syndrome
Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises...
Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises...
It’s about understanding and weighing them. As you would any decision, business, and this is the thing, this is the thing I can’t help but think about when...
There is a common misconception about great ideas, whether it be new products or new pitches. Often when presenting the new idea to the world...
How do I know what risks to take? One, I go with my gut intuition, it’s treated me well, it’s my natural talent. It’s like, “how do you know how...
Institute a Scorecard Be transparent and routinely self-assess your team. Every quarter, we analyze how we’re doing on a detailed scorecard and...
Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel...
I’m more stressed about a 15 minute meeting of firing a junior level employee than making eight million dollar decisions. The processes at some...
The most important step in creating a habit is the first step. All those old sayings are really true. Well begun is half done. Don’t get it perfect, get it going...
So often when you want to build a really strong relationship you’ve got to get data from that client or perspective client that is more intimate so it’s...
What does it take to be a great leader? It’s a question I get asked often, along with, “What’s it really like to work with all those men?” Younger women...
It’s a tattered and overworked analogy, but it’s also necessarily true: Calgary is in for a bit of house cleaning. Maybe not a complete spring clean...
Being a leader is perhaps the hardest challenge any of us will ever face. No matter how long we work at it, practicing the right behaviors is a...
I coach brilliant women, lots of them. Dedicated, talented, brilliant women. Most of the time, they don’t know their brilliance. They are certain they...
Facebook’s new workplace collaboration tool might not offer anything new, but its billion-plus user base makes it a threat that competitors can’t ignore...
It’s a really fine line trying to make sure that on a team you get recognized for your contributions without coming across as arrogant or breathing...