Eric Ryan
Co-Founder & Chief Brand Architect, Method & Author of The Method Method
Eric and Adam's approach to branding is revolutionary. I remember them telling me how they were going to challenge big soap with their seven obsessions idea and I was blown away. Now, years later, they have become a force in a category that had been dominated by a couple of players for decades.
Eric Ryan, the architect of the method brand, brings experience and enthusiasm for building consumer and retail concepts. Eric spent over seven years in advertising, trend-spotting and brand positioning for highend consumer brands including Gap, Old Navy and Saturn.
By fusing his knowledge of fashion and design, he has invented a modern and stylish line of cleaning products that are quickly finding their way to becoming permanent fixtures in homes around the world. Currently, method products are sold in over 25,000 retail locations in the U.S., Canada, and the U.K.
When Adam Lowry and Eric Ryan founded method, the environmentally friendly brand of cleaning products, they used packaging stylish enough to showcase on the countertop and pleasant aromas such as green tea and cucumber to transform household products into must-have lifestyle accessories. And when they coined the phrase ‘People Against Dirty,’ they weren’t just talking about the stuff you track in on your shoes, they also meant the toxic chemicals that make up many household detergents.
Their first book, Squeaky Green, is an informative and completely entertaining room-by-room guide to giving dirty the boot. Packed with helpful tips and surprising facts, Squeaky Green is rehab for chemically dependant homes.
Eric earned his Bachelor of Arts at the University of Rhode Island. He currently resides in San Francisco with his wife Ingrid and two children, Anya and Mattius.
Books by Eric Ryan
Videos featuring Eric Ryan View All
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Slaying a Monster
Eric RyanOne of our proudest innovations is our laundry detergent. Laundry is a really, really challenging category.
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Competitive Advantage: The Seven Obsessions Method
Eric RyanThe Seven Obsessions Method My book, The Method Method is self-titled the 7 obsessions of how we built our business and when we originally wrote the business plan we knew that we would never be able to survive against such difficult competition by having 1 competitive advantage,...
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How To Choose The Right Employees For Your Corporate Culture
Eric RyanAt Method we fundamentally believe culture is our only sustainable, competitive advantage.
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The Key to Success Through Driving Differentiation
Eric RyanFor us driving differentiation is important. We compete against not only some of the world’s multinationals, we compete against the first multinationals with a 130-year head start – they own the shelf space.
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Entrepreneurship Requires Confidence
Eric RyanThe biggest challenge with being an entrepreneur is not the mechanics of it, it’s the head game that comes with it. It’s that self-confidence that is required.
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Eric Ryan: The Art of Marketing Q&A
Eric RyanEric Ryan is a designer, marketer and founder of Method Products, a company that strives to create non-toxic biodegradable cleaning products with a creative design.
Articles by Eric Ryan
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Invest More in Design and Less in Strategy
Eric RyanIn our MBA-saturated culture, strategy-based thinking tends to overshadow design- and idea-based thinking. Wary of the big idea, investors would rather bet on the big strategy, no matter how unoriginal it is.
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Building a Business With a Social Mission
Eric RyanAfter eleven years in business and hundreds of innovations, we can still confidently say that our proudest achievement at method remains our first: launching a company with a social mission to do good in the world.
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Earn Your Media
Eric RyanFew of the opportunities today present as many advantages to the next generation of entrepreneurs as the big shift from paid to earned media. To clarify, paid media is any form of marketing that requires you to pay a fee for the privilege of interrupting a predictable number of consumers.
Previous Events featuring Eric Ryan
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Lessons From The Art of Marketing Montréal 2014
Ron TiteWhy? Why? Why? Why? Why? The following are closing remarks curated by our host, Ron Tite based on the presentations by Eric Ryan, Malcolm Gladwell, Jackie Huba, Charles Duhigg, and Marc Ecko at The Art of Marketing in Montreal.
Have you seen Eric Ryan speak? What did you think?