Why Things Catch On
The key insight behind Contagious is that word of mouth isn’t luck, it’s not chance and it’s not magic.
We all know that word of mouth is really effective, but to make it work for us we’ve got to figure out how to get it in the first place. It’s great if word of mouth increases sales, but if we can get more if it’s not can help us out and so the key to contagious and the key that I hope the readers get from the book is how to use these insights to help their products and ideas get more work now.
It’s not random and it’s not luck why people talk about the some things rather than others than others and once we understand the “why” behind that why people talk about one brand rather than another or one product rather than other we can then apply those insights to make our own products and ideas more contagious.