Storytelling & Marketing
Even illiterate and preliterate generations could pass on their culture, their beliefs, their morals, and their laws and it stayed completely intact through verbal communication before they could even write it down. So there is something about the structure of a story that makes it repeatable, makes it memorable, and makes us want to dive in and have a relationship with these characters.
Using story in marketing is almost an imperative. There really is no better way to connect emotionally with your customers other than through story. What happens is if your brand is one that the clients want to root for then you’ve set yourself up for perfect success because that’s what a story is. You have this likable hero, they encounter these hardships, and they emerge transformed. Using the structure in a way that creates a connection with your audience makes you an unstoppable brand.