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The Art of Marketing Conference - Toronto 2016

Marketing Conference

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Cold Calling Zombies

Article

The debate as to whether cold calling is a viable means of engaging with potential buyers and prospects has been raging since the phone was created, probably before that.  If you have been selling for a time, you have...

Adriana Girdler

Author

As a speaker and author of eight books, Adriana is a noted business efficiency and productivity expert. She is known for her passion, charisma, humour, and vision. Her engaging personality, combined with over 20 years...

Janet Kestin

Author

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Nancy Vonk

Author

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One Conversation That Can Change The Game For Women

Article

In 2005 I had an exchange with my friend Mike Hughes about gender that stuck hard. When it came to women having half of the top jobs, the advertising guru who led The Martin Agency for most of his career put it this...

You Can't Have Grace Without Grit... Lessons from The Art of Leadership for Women - Vancouver 2016

Article

The following are closing remarks curated by our host, Bill Williams based on the presentations by Seonaid Charlesworth, Danielle LaPorte, Diana Nyad, Geena Davis and Amy Cuddy at The Art of Leadership for Women in...

Tristan Bradley

Author

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Attracting and Keeping the Next Generation of Salespeople

Article

2015 marked a huge milestone: according to StatsCan, for the first time in Canadaâs history, the number of persons aged 65 years and older exceeded the number of children aged 0 to 14 years.  The proportion of the...

The New ABCs of Selling

Video

There are a lot of findings and I think the biggest one, the biggest picture finding, is that weâve moved from a world of buyer beware to a world of seller beware.  In the old days sellers had a lot more information...

The Issue of Privacy and How to Handle It

Video

So letâs take a look at this topic from two angles. First, from the consumer angle. I hate to tell you that every trace you leave behind you will not just be there, it will stay there forever for your entire life. And I...

The Do’s and Don’ts of Choosing an Effective Development Program

Article

Itâs a new year, and that means implementing those plans you made for 2016. Perhaps they are the same ones you have every year, lose weight, spend more time with family, learn something newâ¦. But what about your...

The Visual Vision Statement Doodle Book - Adriana Girdler

Book

How do you find your business theme and make strategic decisions based on your values? You do this by understanding what you want in business. This book will help you uncover your business theme (aka vision statement)...

In Order to Scale You Must Be Obsessed With Delegation

Article

The difference between someone that thinks they are a business owner and someone that thinks they are an entrepreneur is one of mindset mostly. A business owner looks at the work to be done and asks â how can I get all...

How to Super Size Your Marketing Strategy

Article

Marketing is one of the fastest changing aspects of business. Itâs all about figuring out the value of what you offer and how you could communicate that to the specific people who could find the most value from it. Itâs...

Breaking Down the Meaning of Presence

Video

Iâm going to try to boil 300 pages down to a few seconds. But first, presence is about moments â and I think itâs so obviously about moments when you think about the definition of presence â but somehow itâs come to...

The Art of Legal Leadership

Article

As Group Head and General Counsel of TD Bank Group, I'm keenly interested in how women from the legal profession are perceived as leaders.  I recently had the opportunity to speak about diversity and leadership at an...

Norie Campbell

Author

In November 2014, Norie Campbell was appointed Group Head Legal, Compliance, Anti-Money Laundering, Financial Crimes and Fraud Management, Enterprise Projects and General Counsel. In this role, in addition to overseeing...

What Leadership is Really All About

Video

So much has been written about leadership, I think it is the most prolific topic and we can talk about things like creating a vision and a strategy, or developing followership to bring people along or building teams â...

4 Types of Sales Pitches to Replace Your Elevator Pitch

Video

Pitching has become enormously important. Weâre pitching all the time and we tend to rely on the elevator pitch â which is not necessarily wrong, itâs just a little bit dated. If you look at the social science you can...