Volume 8

What is Art? "Art is a personal gift that changesthe recipient. The medium doesn’tmatter. The intent does.”  - Seth Godin

Volume 8 Letter From the Editor:

The definition of art has evolved over time and varies based on context; anything can in fact be art, and the term continues to evolve. Art, at its simplest, is a form of communication. It means whatever it is intended to mean by the artist themselves, and this meaning is shaped by the materials, techniques, and forms of the art, as well as the ideas and feelings generated in the audience.

‘The Art Of’ has been driven by a burning desire to develop a significant platform for sharing knowledge that provokes change. The vehicle for our company has historically been through live events, however as we grow we are identifying alternate approaches to share knowledge and thought leadership effectively amongst our community. Our intent hasn’t changed but the medium might.

Daniel Pink spoke recently at The Art of Sales and made the argument that in today’s economy, both sales and non-sales selling depend more on the creative, interrogative, problem-finding skills of artists than on the reductive, algorithmic, problem-solving skills of technicians. Selling has changed more in the last ten years than it did in the previous hundred.

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