Volume 5

Art is a huge part of our work (in a way, you could say it’s our middle name). It’s weird, right? To a large part of the world, we simply organize business conferences.

Volume 5 Letter From the Editor:

Similarly, you may be a whiz with numbers. Or, you could be into recruitment and selection. You might spend your days designing marketing collateral. Perhaps you are leading your company’s business development efforts. You’re in the field of business management; you’re not an artist, you tell yourself.

You may not consider what you do art. If you claimed to be one, your work doesn’t hold a candle to Da Vinci’s Mona Lisa, Michaelangelo’s Sistine Chapel, or Van Gogh’s Starry Night. Right?

As Seth Godin points out in his book Linchpin, “Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.” He goes on to put things into perspective: Were Steve Jobs, Charlie Chaplin, and Martin Luther King Jr. not artists?

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