Brining together some of the marketing industry's most notable leaders, our sold out conference featured Biz Stone, David Usher, Randi Zuckerberg, Mitch Joel and Scott Stratten.
David Usher, Juno Award winning musician and creativity expert, started off the conference with a mix of songs and ideas on how to get creative. Definitely a crowd favourite, David examined the creative process and techniques to help bring our creativity in our everyday work.
Mitch Joel, bestselling author of Six Pixels of Separation , was next to take the stage at The Art of Marketing Conference in Vancouver. Covering topics that included how thrive in a world where anyone can, and is, saying whatever they want about your brand, Mitch disscussed how direct relationships are the future of marketing.
Randi Zuckerberg, former head of marketing at Facebook, discussed social media and provided our delegates with advice on how to maximize your brand on Facebook.
The co-founder of Twitter, Biz Stone, followed Randi with a presentation on the importance of Twitter and other social media tools have have transformed communications, marketing and journalism.
Our conference concluded with a presentation from Scott Stratten, the bestselling author of Unmarketing , who examined viral and social marketing.
Our official hashtag #TAO trended Canada-wide throughout the day!
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