Retaining Your Customers
A lot of people under estimate the value of “Customer Retention”, as I call it.
As so that really comes down to making sure that your brand is always in their mind.
And it doesn’t mean continually selling to them, but continually making people aware; whether it’s social media campaigns, email campaigns, or simply a thank you note to a key customer six months after doing business with them.
In the car-business, my dad was always a big fan of that year later thank you, which was a “thank you: hope the car is running well, look forward to seeing you some day again”.
If you’re not front of mind, you’re out of mind.