Jackie Huba

Customer Loyalty Expert & Bestselling Author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Jackie Huba

You ROCKED it. Best speaker session we’ve had to date – and we’ve had some top speakers come to Dell. Thank you for your energy, passion, analogies, and insights on how Dell can be more focused on the customer and delivering to our 1 Percenters.

Liz Bullock Brown,

Jackie Huba is the co-author of three books on customer loyalty. Her most recent book is Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, which outlines how the pop star has built a legion of loyal fans and the lessons that business can use to build their own loyal customers. Her second book, Citizen Marketers: When People are the Message, documents the emerging world of social media and how brands should begin to embrace a participatory culture. Besides being widely used at companies as an introduction to social media, Citizen Marketers has been adopted by college instructors as a tool for understanding the underlying nature of social media and what it means for marketing and public relations. Jackie’s first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, explains how companies convert customers into evangelists who spread the word about products, benefits or value propositions. Creating Customer Evangelists has been translated into six languages and has become a strategic focus for companies around the world. 

Through her consulting, Jackie has helped leading companies such as Discovery Communications, Whirlpool, Dell, and Kraft to create more loyalty in their customer base. 

Jackie is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. Named as one of the 10 most influential online marketers, Jackie previously co-authored the award-winning Church of the Customer blog for ten years, with more than 105,000 daily readers. Her work has frequently been featured in the media, such as the Wall Street Journal, The New York Times, Businessweek, and Advertising Age. She was a founding Board Member of the Word of Mouth Marketing Association. 

She is an 11-year veteran of IBM, a graduate of Penn State University, a Pittsburgh Steelers fanatic and resides in Austin, Texas.

Books by Jackie Huba

Videos featuring Jackie Huba View All

  • A Personal Connection With Your Customer

    Jackie Huba

    To me it’s interesting because we live in a technology-fueled world and I think a lot of the excitement and the hype is around data and social media and the science part of marketing and I’m really excited actually to be thinking about the art of marketing (so this is a fanta...

  • A Long-term Client Communication Plan

    Jackie Huba

    I think corporations have a really hard time. I speak to a lot of consumer packaged-goods marketers and I have some good friends who are that and it was just amazing to me because social media allows you to come behind the cupboards.

  • Communicating Your Corporate Values

    Jackie Huba

    We talk about authenticity a lot and I think that is very key. I think we need to think about how to showcase who we are, our values, what we’re about and we need to get better at that.

  • Using Data to Make Your Content Shareable

    Jackie Huba

    I think today in the world that we live in social media, you know social media is just a word of mouth jet stream – it’s just really important to create marketing that is worth talking about that’s worth spreading.

  • Making Emotional Connections Through Creative Innovation

    Jackie Huba

    To me it’s interesting because we live in a technology filled world and I think a lot of the excitement and the hype is around data and social media and the science of marketing and I’m really excited to be thinking about The Art of Marketing (this is a fantast...


Articles by Jackie Huba

Have you seen Jackie Huba speak? What did you think?