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What the Brand Is... And What It Has Become
"The inventor hardly knows what the invention will really be used for." That is a known turn of phrase. Still, when it comes to developing your business by leveraging mobile, technology, social media and understanding...
Top 4 Lessons: The Art of Sales
1. Train Yourself to Think Differently Instead of trying to multitask all the time like everyone else, try establishing a contemplative routine. Thinking more deeply about your goals and priorities allows you to zone in...
4 Resources and Tools Your Team Needs to Thrive
The past 15 years have brought about a lot of change in the technology world. Flashback to the year 2000: a tablet was a piece of stone and birds were the only things that tweeted. It’s not just technology that has...
Zeynop Tolon
Currently residing in Pittsburgh, prior to her current role in IBM Customer Engagement, Zeynop Tolon served at at IBM in the Market Development and Insights organization for 5 years. Before IBM, Zeynep was an analyst at...
The Beauty of Discomfort: How What We Avoid Is What We Need - Amanda Lang
Why do some people drive change while others are blindsided by it? Why are some people able to adapt and thrive? How can we make change easier? Truly successful people don’t merely tolerate discomfort—they embrace it...
The Power Of Why - Amanda Lang
The national bestseller, now in paperback! The urge to question is natural for small children-just ask any parent. But few of us are aware that it is also one of the most vital tools for success. In The Power of...
Top 5 Lessons: The Art of Marketing
1. Stop Shoving People Down the Marketing Funnel The marketing funnel is an outdated framework to guide decision making, but we can’t expect our customers to follow a specific path down the “funnelâ€. Consider the See,...
So Why Are We Still So Stressed Out?
Tara Oakman knows what it’s like to work in a high stress, adrenaline-fueled, always-on 21st century workplace. A few years back, she was up against tough deadlines, intense public scrutiny, and the pressure of creating...
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The Crazy Simple Way For Marketing to Adopt a Customer Mindset
Marketing personas? Check. Customer data? Check. Strategy? Check. Deep understanding of your product or service and the problem it solves? Yep. Empathy for the customer? You've got that, too. You're armed with all of...
Use This Theatre Technique to Improve Your Next Meeting
The IT guy thinks you don’t like him. The marketing director complains that the sales director doesn’t return her emails. Someone anonymously posts a snide note in the office kitchen about fridge etiquette. Nobody likes...
Conference Summary: The Art of Leadership For Women - Vancouver 2017
On Wednesday, April 5th, 2017, more than 1,000 leaders from across Canada gathered in Vancouver to be a part of The Art of Leadership for Women. This year's lineup included Michelle Moore, Brigid Schulte, Kirstine...
Why Leaders Shouldn't Over-Rely On Big Data
Like it or not, businesses are drifting away from the consumer. Recently, as I jumped on-stage at a gathering of executives in New York City, I asked how many had spent time in a consumer’s home over the past year. Out...
Carrie Millen
As the Director of Professional Development for the Canadian Professional Sales Association (CPSA), Carrie Millen is changing the face of sales in Canada. In addition to managing all training programs for Sales...
Conference Summary: The Art of Leadership For Women - Toronto 2017
On Tuesday, June 13th , 2017, more than 1,800 leaders from across Canada gathered in Toronto to be a part of The Art of Leadership for Women. This year's lineup included Michelle Moore, Brigid Schulte, Susan David,...
Conference Summary: The Art of Marketing - Toronto 2017
On Monday, April 3rd 2017, more than 1,000 marketing leaders from across Canada gathered in Toronto to be a part of The Art of Marketing. This year's lineup included Ann Handley, Jonah Berger, Terry O'Reilly, Ron Tite,...
Top 5 Lessons: The Art of Leadership for Women
The Art of Leadership for Women conference came to Toronto on June 15, 2016 featuring six incredible throught leaders. Here are the key takeaways from Dr. Anne-Marie Slaughter's talk. 1. Care is as Important as...
The Grey Zone of Small and Big Data
Is it possible to encapsulate the mood of an entire nation, using just one tiny icon? If you’ve ever been to Russia, you’ll know that smiling isn’t an everyday phenomenon. In fact, you’d be rather lucky if you met...
Finding the Elusive Decision Maker. Then What?
Finding the real decision maker may be one of the largest barriers to a sale in existence. It’s second to one other barrier: “Once I find the decision maker, what do I say?†Finding the decision maker and speaking with...
Three Ways in Which Cognitive is Transforming Marketing
This is one of Gartner’s top 10 strategic predictions for 2017 (http://ibm.biz/gartnertop10-aom) and beyond and by far the most striking one. No doubt, this coming revolution in cognitive computing will affect all...
5 Critical Selling Skills
Sales is tough. Even though there are over 22 million sales professionals in the United States and Canada Alone, only 10% will actually deliver ROI while 40% will miss quota. Very few sales people actually have what it...
