We kicked off 2013 with our conference, The Art of Sales, at the Metro Toronto Convention Centre. Six of the business industry's most notable leaders took the stage to examine how the changing media landscape is impacting sales and the way in which people sell.
Jeffrey Gitomer, The King of Sales and New York Times bestselling author of The Sales Bible and The Little Red Book of Selling , opened the event with his session on customer loyalty. Gitomer informed delegates with insights on how to understand buying motives, how to build a relationship using "The Loyalty Formula", and how to distinguish the difference between satisfied customers and loyal customers.
Joe Navarro, former FBI special agent and the world's foremost authority on non-verbal communications, was next to take the stage at The Art of Sales conference. During his talk, Navarro shared crucial insights into how to master nonverbal intelligence in business in order to assess and influence others. He also examined ways to decode what is really being said in meetings or negotiations and how to manage your business' "curbside appeal" to create a desirable impression.
Richard Robbins, CEO of Richard Robbins International and author of Deliver the Unexpected: and Six Other New Truths for Business Success, greeted delegates with his session on sales strategy after lunch. Robbins covered ways to best eliminate the dreaded sales slump and how to create consistent sales.
Michael Vickers, bestselling author of Becoming Preferred: How to Outsell Your Competition , followed Robbins with a talk on competition and sales creativity. During his talk, Vickers outlined how to bring distinctive value to your customer base and how to deliver "high-touch" in a "high-task" market.
Scott Stratten, author of the #1 bestselling book, UnMarketing: Stop Marketing. Start Engaging, was next to take the stage with his session on social media and customer engagement. Stratten shared insights into why people spread some content, the best practices for managing a social media crisis, and which new industry tools are useful and which are just fads.
Dr. Robert Cialdini, New York Times bestselling author of Influence: Science and Practice and Influence: The Psychology of Persuasion , was the final speaker at The Art of Sales conference ending the day with his session on influence and persuasion. Cialdini, Professor of Psychology and Marketing at Arizona State University, shed light on some little-recognized aspects of persuasion that can help salespeople increase their return on investment.
Our first sales conference of the year was a huge hit off-line and on-line, with the official hashtag (#TAO) trending in Toronto.
Click to view photos from the conference on Facebook: