Professor of Business Administration, Harvard Business School & Author of Different
Different is different in every in every way. It is different from most business books in that is is full of wisdom AND it is a real joy to read. Youngme provides different, original thinking and advice on one of the most pressing issues in business - truly setting yourself apart on something that matters...
Youngme Moon is the Donald K. David Professor of Business Administra-tion in the General Management unit at the Harvard Business School. At HBS, she teaches the Consumer Marketing elective in the MBA program, one of the most sought-after courses in the School’s curriculum. She also teaches in a number of HBS Executive Education programs, including Consumer Marketing Strategy, Strategic Marketing Management, and Marketing Innovative Technologies. A beloved professor, Youngme received the HBS Student Association Faculty Award for teaching excellence in her first year of teaching (a remarkable achievement). On multiple occasions, she also has received teaching awards for both the first-year MBA course and for her elective course. Extraordinary in and out of the classroom, Youngme is also the inaugural recipient of the Hellman Faculty Fellowship, awarded for distinction in research.
Professor Moon’s research and course development focuses on innova-tive consumer marketing strategies and brand differentiation. Her ideas have been published in numerous journals, including the Harvard Business Review, Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Experimental Psychology, and the Journal of Applied Social Psychology. She has published some of the best-selling cases in the world, on companies ranging from Microsoft to Sony to Intel to IKEA and she consults with a range of consumer market-ing companies in the area of innovation. She serves on the Board of Directors of Avid Technology, and the Board of Governors for the Ameri-can Red Cross.
Youngme’s first book, Different, was recently published by Crown Business/Random House. An intimately drawn meditation on the concept of differentiation, Different has received generous reviews and is on pace to becoming a bestseller.
Professor Moon received her Ph.D. from Stanford University. She holds an M.A. from Stanford University, and a B.A. from Yale University. Prior to joining HBS, she was on the faculty at MIT.