Nir Eyal

Bestselling Author of Hooked: How to Build Habit-Forming Products & Inc. Magazine’s "Top 10 Marketing Books of 2014"

Nir Eyal

The most high bandwidth, high octane and valuable presentation I have ever seen on this subject. Thank you so much.

Rory Sutherland,
Vice-Chairman, Ogilvy & Mather

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of the Wall Street Journal bestseller Hooked: How to Build HabitForming Products. The book was also recently named one of Inc. Magazine’s “Top 10 Marketing Books of 2014" and "one of the best business books of the year” by Goodreads. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators. In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

Nir attended The Stanford Graduate School of Business and Emory University.

Books by Nir Eyal

Articles by Nir Eyal

Previous Events featuring Nir Eyal

  • Review: The Art of Marketing - Toronto 2015

    Carolyn Ellis

    Don't miss the next The Art of Marketing conference! “The sun never sets on planet cool...” Since hearing KISS rockstar and marketing mega-mogul utter these words at The Art of Marketing in Toronto to explain why he always wears his sunglasses, I haven’t been able...


Have you seen Nir Eyal speak? What did you think?