Frances Cole Jones

Bestselling Author, How to Wow: Proven Strategies for Selling Your (Brilliant) Self in any Situation

Frances Cole Jones

In today's fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her new book, How to Wow, she shares her strategies for making your mark in business and in life.

Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors and even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible?

With easy-to-follow advice, amusing anecdotes, and immediately employable hints, Jones' guidelines can keep you cool (even in hot water). From asking the right questions to giving the right answers, How to Wow will provide you with the confidence to be calm and commanding in all you do and to wow anyone anywhere anytime.

Frances founded Cole Media Management in 1997. From the beginning her company's focus has been cultivating clients' inherent strengths to develop the powerful communication skills that enhance personal and professional performance.

The scope of Frances' work includes preparation for television and print interviews, IPO road shows, meetings with potential investors, and internal meetings with partners, sales staff, and in-house personnel. She also provides presentation skills seminars and speech writing for clients.

Prior to this Frances worked at St. Martin's Press, Viking Penguin, Doubleday, and Broadway Books as an editor of commercial nonfiction. She has written for Black Ink and Executive Travel.

Books by Frances Cole Jones

Articles by Frances Cole Jones View All

  • How to Wow

    Frances Cole Jones

    In sports, the ability to shave a hundredth of a second off your time can be what determines the difference between the gold and silver medal. In turbulent economic times, the same is true: the victor is determined by the smallest of margins.

  • The Art of Code Red

    Frances Cole Jones

    “Can you come speak to an old friend?” aka CODE RED As those of you who’ve read How to Wow know, I was a mad, crazy fan of The West Wing.

  • It's Never "Just Lunch"

    Frances Cole Jones

    With more and more business and interviewing taking place over lunch these days, I thought it made sense to take a moment or two to run through the do’s and don’ts for being an effective guest in these situations because, despite what the dating service may say, it’s never “just lu...

  • Create Camaraderie

    Frances Cole Jones

    We’ve all had the experience of sitting through an awkward meeting, lunch or phone call—one that, no matter how hard we try, never seems to get off the ground.


Have you seen Frances Cole Jones speak? What did you think?