Denise Lee Yohn

Denise Lee Yohn
 

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.

An influential writer, Denise enjoys challenging readers to think differently about brand-building. She contributes the monthly column Brand New Perspectives to QSR Magazine and has published work in numerous outlets, including Harvard Business Review, Advertising Age, and OPEN Forum. In 2008 she launched her blog, brand-as-business bites™™, which the Marketing Executives Networking Group (MENG) named as one of the top 20 marketing blogs. Denise also penned the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

With her expertise and personal approach, Denise delivers an array of inspirational workshops, presentations, and keynote addresses to business leaders in all industries. When she’s not writing or speaking, she serves as the brand director for TEDx San Diego and sits on the board of directors for a branch of the YMCA.

Outside of her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.


By Denise Lee Yohn

  • How To Cultivate a Successful Culture

    Denise Lee Yohn

    Is the culture of your organization holding it back? Are you trying to create culture that’s more innovative, agile, or digitally savvy but can’t seem to get people to adopt a new mindset, much less a new skill set? Or are you struggling with attracting and retaining top talent...

     
  • The New Leadership Mandate: Culture - Building

    Denise Lee Yohn

    Consistency Consistently and relentlessly communicate your company’s overarching purpose and core values and why they’re important. It’s not enough to talk about these foundational elements of your culture when they’re first being set or on an annual basis.