John Jantsch
Wall Street Journal Bestselling Author, Duct Tape Selling, Duct Tape Marketing, The Commitment Engine & The Referral Engine
Duct Tape Selling explores several counterintuitive routes to sales success, but it starts with the most important skill of all: listening. If we want to move others - with our ideas, our products, our services, or even ourselves - we have to slow down and understand what our counterparts are saying. And if you listen to John Jantsch you'll learn the attitudes and abilities required to master the new world of sales.
John Jantsch is a marketing consultant, speaker and bestselling author Duct Tape Marketing, The Commitment Engine and The Referral Engine.
Jantsch is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.
Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.
Books by John Jantsch
Videos featuring John Jantsch View All
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What is #GoodBusy?
John JantschI think it is really easy to be very, very busy so how do you define good busy from just busy, busy because there’s always that loud, squeaky wheel that’s going to be going after you - your email, your phone all the things that wanna interrupt your day and what you have to decide first and foremost...
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How To Focus On Providing Value
John JantschRevenue is always going to be a challenge and so if that’s one of those things that does in fact keep small business owners up at night you have to really let go to some extent of all those things that will eat you alive and you have to stay focused on all things that matter - you have to sh...
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Audience Development
John JantschI think this idea of audience development is kind of new in some ways. For many, many years marketers have tried to build a community or get email subscribers and all the kinds of things about building a list and building people that are paying attention to their message so that they could sell to them.
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Measuring Customer Engagement
John JantschCustomer engagement is something that’s certainly an important factor. A lot of people think in terms of, when we talk about things like audience development, how many followers do we have, and how many fans do we have, people get really caught up in the metric of the total community.
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Your Marketing Needs to Start with a Strategy
John JantschThe first thing to consider in your marketing is strategy. A lot of people say that and a lot of people get that, but it’s amazing how few actually do it. I have the mantra of “strategy before tactics”.
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Targeted & Focused Marketing
John JantschWhat I think is the art of marketing today is really a combination of things. I think it used to be how we stand out from the crowd and how we differentiate our business and then how we communicate those differentiations and put ourselves out there in all these places.
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Duct Tape Marketing
John JantschI created Duct Tape Marketing really as a way to solve my greatest frustration. I was going and working with small business owners as a marketer and I’d walk in and say “I do marketing.
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Happy Customers are Your Best Marketing Resource
John JantschI think maybe more customers have the ability to come and go and find information about organizations. To find out who’s good and who’s bad and all the things that this kind of soup of social media and online engagement has really created.
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Blending Inbound Marketing & Selling
John JantschInbound selling is coming. It is actually here in a lot of ways. I think that organizations really have to embrace it from a cultural standpoint.
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Keeping Yourself Productive
John JantschI think the best decision I made that really helped my productivity is that I now take a day out of every week, some days in fact two days out of every week and I call those my focus days.
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Prioritizing Your Ideas
John JantschYou know what keeps a lot of entrepreneurs up at night? That back constant grind of ideas I’m convinced that most entrepreneurs are ADD at some fashion and we can’t turn the brain if we can’t stop thinking about - let’s do this, what if we did that, the next new idea back to get bo...
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Continuing To Learn
John JantschI think it’s so important to continue your learning really throughout your career, certainly even throughout your life, because the world we’re living in - the one we live in today - is going to be different tomorrow, and the next day and the next day.
Articles by John Jantsch View All
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Five Questions You Should Ask Every Customer
John JantschConstantly seeking feedback from your customers is a great way to learn how to market your business more effectively. If you’ve never done this before, do it immediately as it is one of the best ways to discover what you do that actually differentiates you from your competition.
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In Order to Scale You Must Be Obsessed With Delegation
John JantschThe difference between someone that thinks they are a business owner and someone that thinks they are an entrepreneur is one of mindset mostly.
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How to Marry Content and Strategy for Maximum Impact
John JantschThe only way to wring more value out of your content is to understand the intricate connection between your content and your strategy.
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The New Sales Playbook
John JantschRecently, I was asked to present my ideas on how salespeople can best compete in today’s sales environment.
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We Don’t Need More Relationships
John JantschOkay, I know that title of this article may seem like a harsh way to make a point, but things have changed a bit.
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Before Any of the Tactics Matter Answer These 3 Questions
John JantschMost business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most marketers do the same thing.
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What Exactly Is Content Marketing?
John JantschThe headline of this post may seem a bit odd since everyone knows what content marketing is. I mean, it’s all we’ve been talking about for the last few years.
Previous Events featuring John Jantsch
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Lessons from The Art of Sales Toronto 2015
Ron TiteThe following are closing remarks curated by our host, Ron Tite based on the presentations by Scott Stratten, Greg McKeown, Joey Coleman, Jackie Huba, John Jantsch and Mark Bowden at The Art of Sales in Toronto.
Have you seen John Jantsch speak? What did you think?