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"Telling your customers they will lose 1$ a day is more effective than letting them know what they will gain." - @RobertCialdini
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"Timing, perseverance and ten years of trying will eventually make you look like an overnight success." - @Biz
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"Good business leaders create a vision; articulate it, passionately own it & relentlessly drive it to completion." - @Jack_Welch
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Recent Magazine Issue

  • Video

    Empathy in Marketing

    Nancy Duarte

    The art of marketing is when you have empathy for the audience that you’re talking to. It’s part art, but I think it’s actually part science...

     
  • Video

    3 Attributes of a Challenger

    Matthew Dixon

    We like to talk about a number of attributes that factor together statistically to describe the challenger profile. One of the things we’re...

     
  • Article

    Falling Short Of Your Best

    Mitch Joel

    It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches... 

     
  • Video

    What is #GoodBusy?

    Mitch Joel

    It's sort of funny this idea busy vs. good busy I’ve spent the vast majority of my life as an entrepreneur diverting myself away from...