Jeff Jarvis

Highly respected blogger, media commentator and thought leader, Jeff Jarvis is the proprietor of one of the Web’s most popular and respected blogs about media, Buzzmachine.com, and author of What Would Google Do? (Collins). He also writes the new media column for the Guardian in London. He was named one of 100 worldwide media leaders by the World Economic Forum at Davos in 2007 and 2008, and he was the creator and founding editor of Entertainment Weekly magazine. Jarvis has been a consultant and guru to companies that range from The New York Times Company to General Motors, and is a frequent keynote speaker and business leadership speaker for companies and at conferences around the globe, most notably at the World Economic Forum at Davos. He has appeared frequently on TV and radio, including ABC’s 20/20 and World News Tonight, CNN’s Reliable Sources, MSNBC (where he was a regular blog contributor), Fox News, Oprah, PBS’ News Hour, CNBC’s Kudlow & Company and The Big Idea with Donny Deutsch, the BBC, Sky News (where he is a regular contributor), and public radio’s Marketwatch and Morning Edition.

In talks around his book, What Would Google Do?, which has been featured in BusinessWeek (cover story), Inc., Newsweek, Forbes, CNBC, The Daily Beast, and Library Journal, Jarvis explores the principles, ideas, philosophies, and worldview underpinning Google’s (the fastest-growing company in the history of the world) success.  By reverse-engineering Google, Jarvis discerns its core practices, strategies, and attitudes Using the rules he defines, Jarvis applies them to a wide range of industries including airlines, television, government, healthcare, media, manufacturing, and education, and details what each would be like if they operated under Google’s rules. He explains how businesses can grow and prosper in what he calls our “new Google century” by following such laws as:

·         MANAGE ABUNDANCE, NOT SCARCITY

·         MAKE MISTAKES WELL

·         GIVE UP CONTROL

·         GET OUT OF THE WAY

·         LOW PRICES ARE GOOD (FREE IS BETTER)

·         DON’T BE EVIL

Jarvis underscores how critical it has become to see the world as Google sees it. “The question we ask is about thinking in new ways, solving problems with new solutions, facing new challenges, seeing new opportunities, and understanding a different way to look at the structure of the economy and society and how we relate to each other,” says Jarvis.

Jarvis has unpacked the strategic and operational principles that have underpinned the Google’s phenomenal success and applied them outward. In talks, he provides an indispensable manual for survival and success and asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do?