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Being a leader can mean a lot of things. When most people envision the day-to-day life of a leader, they likely picture things like strategy meetings, budgets and a large focus on profit. While there is definitely truth to this, being a successful leader is about more than just managing the bottom line.
Have you ever wondered why so many new graduates want to work for Google, KPMG or Apple? What makes these firms so attractive to potential employees? These companies, along with top employers everywhere, understand the value of a strong employer brand.A strong employer brand rests on three pillars: leadership, culture, and opportunity.